About Me

Fun Facts: I’m a tech nerd and I love anything that has to do with marketing. Oh, and sports.

I’m Britney — not the pop star…the writer. The face of Knockout Copy. Atlanta-bred.

I've been in the game for 5+ years. But more on that later. Because this isn’t really about me, is it?

It’s about you.

Your Problem

From generating high-quality leads to tailoring content to the right audience, you’re probably struggling to make your technology content a delight to read.

On top of that, you’re in the B2B space, which adds even more complexity to the equation.

• More stakeholders

• Longer purchase cycles

• More complex products/services to explain to your audience

You know the drill. And through it all, you still have to find the time and energy to market your business and make your content appeal to both people and the search engines.

Here’s what can make a world of difference: Content.

My Solution

You need compelling content that makes people want to buy—content that sells. And that content needs to demonstrate you as an authority figure, add value to your potential customers, differentiate you from the competition, and somehow be engaging enough to keep site visitors on the page. And this is what helps give an SEO boost so that you rank in the SERPs.

But you knew that already, or else you wouldn’t be here. You’ve tried your hand at it, but can’t get it right. You’re focusing on so many things at once, like many business owners. Don’t add curating content to that long list.

Here’s where it gets better. I take a different approach to writing content.

My Approach

As a technology writer with a background in blog writing and social media copywriting, I bring the right combination of experience in curating authoritative content that’s also engaging, truly unique, and relatable to your audience.

Here’s how it works: Social media posts give audiences bite-sized pieces of engaging content that’s interesting and easy to digest, leaving them wanting more. Blog writing goes more in-depth about a topic, providing even more value.

What do you get when you combine both approaches into one? The best of both worlds. Just like with social media posts, your blog content will sound a lot more friendly and less boring and stuffy, all while providing value and showing authority. That’s how you truly knock it out of the park (yes, that was a baseball analogy, which has nothing to do with boxing. Can you tell that I like sports?).

This helps provide the customer with enough value that builds trust. And earning their trust often leads to them making contact with your business in some way. That could mean…

• Subscribing to your newsletter to get access to some awesome top-of-funnel gated content (think e-books, in-depth guides, whitepapers, etc).

• Reading a case study to see how you’ve helped a past customer.

• Reaching out to a salesperson to win that customer over to your product for a lifetime.

My Offering to You

Now, that’s the power of a smart content strategy. The best part? I can customize this strategy to your exact needs.

Here’s my full list of services:

• B2B Content Writing (blog writing, articles, e-books, whitepapers, case studies, in-depth guides, product education content, industry reports)

• B2B Website Content (landing pages, website copy)

• B2B Content Marketing Strategy (from idea conception to the content calendar to the page)

• Search Engine Optimization / SEO (keyword research, on-page SEO, off-page SEO, technical SEO, local SEO, user experience)

Want more info on how all this plays out on the page? Let’s chat!